The “N” was capitalized, while the “Y” was written in the lowercase, with its tail forming two parallel thick lines under the whole monogram. In 1975 the club decided to experiment with its logo and introduced its new version, where two white connected letters were outlined in blue. This badge is still used by Giants as the secondary version. The Royal-blue color of the new insignia looked chic and confident on a white background. The tail of the “Y” was elongated and curved, underlining the “N”. The very first version of the new style featured two lowercase “NY” letters in an extra-bold custom typeface with massive geometric serifs. The new design era came to the New York Giants’ visual identity at the beginning of the 1960s, when the team started using a plain bold monogram as its primary logo. The whole composition was executed in a light blue color palette which looked bright and fresh. The redesign of 1956 framed the logo, drawing the upper part of the player with the football above the image of the Giants’ home stadium. The player was now wearing a white uniform with blue lettering on it, and the ball in his hand was colored blue. In this version, the white and gray skyscrapers, drawn along the bottom line of the badge, were more visible than on the previous one, Rut to the elongation of its line and stronger color contrast. The badge from 1950 changed its shape from oval to circle, and the orange background - to red. The “New York Football Giants” wordmark was arched along the perimeter of the badge, above the player’s figure, written in yellow capitals of a simple sans-serif typeface. The initial logo for New York Giants was designed in a traditional for its times’ manner - a football player in a red and white uniform, placed on an orange bag round of a horizontally oriented oval, aimed to repeat the shape of the ball.
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